The Only Certified Rails Developer In Georgia

by Jess Brown

I'm the only certified rails developer in Georgia ™

Only Certified Rails Developer In Georgia is a registered trademark of Brown Web Design, Inc. representing internal standards of quality assessment and service control. The protocol is not administered by government or industry regulatory agencies and does not imply regulatory approval of Brown Web Design Services

Ok wait, I'll explain...

My wife Patty got some kind of free essential oil sample in the mail the other day. It had some fancy phrases all over the packaging like, Certified Pure Therapeutic Grade.

Patty didn't know what it was or what it was used for so she starting Goggling it and came across a website that sort of exposed this company and their claims. It turns out that Certified Pure Therapeutic Grade is actually just a registered trademark of the company and has nothing do with the quality of the product. It's a marketing phrase they registered.

I know companies make all kind of false claims and weave the truth between and around regulations, but this is the first I've heard of trademarking a phrase in this way.

No wonder social media is such a strong influencer of buying decisions. People know they cannot trust a company's own claims, so they rely on someone they know who has experienced the product or service.

So, should I trademark only certified rails developer in Georgia? :)

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